![]() You need to be credible: A credible reputation gives prospective clients a reason to trust you.Here's what I recommend you have before you send a cold email to a dream client: For example, if I wanted to work with a female fashion model and saw she had a website, I'd look for makeup artists who might've worked with her, or if it was an afrobeats artist, I'd look into other artists they've recently collaborated with. Sometimes, if they already have a website, I reach out to supporting businesses in their industry. This part of the process usually takes less than 30 minutes. If they don't have a website, I get their email address from their bios on Twitter, Instagram, or Facebook. After that, I look at their social-media profiles or do a Google search to see if they have websites. The first step is compiling a list of dream clients, which typically consists of up to 50 people and includes athletes, artists, and influencers. It allows me to maintain great working relationships with my clients, and it pays better. This strategy is effective whether you're reaching out to clients locally or globally. I haven't met 80% of the clients I've worked with. Instead, I use the cold-email strategy to get my clients Also, there's no live chat-support feature on either platform, so issues can unnecessarily drag on for days. It's not convenient for both the seller and the buyer to navigate these separate one-on-one conversations. The influencer may want one thing, but the influencer's manager may want another. Most of the time, when working with brands or influencers, at least two people may need to give information or feedback before or after the deliverable. There's no group-chat feature, for example. Some people use freelance websites like Fiverr and Upwork to find clients, but I don't because there are many platform restrictions, it's difficult to build great working relationships with clients, and the pay isn't very good. I just reached out to them because I love the industry, and I've found that celebrities are generally open minded and easier to exchange ideas with. I didn't set out to work exclusively with celebrities from the start. Both types of clients pay about the same - however, I've found that celebrity clients are more likely than noncelebrity clients to give me referrals. I've also built websites for noncelebrity clients like Black Girl Gamers and Lamptey Holdings. Over the past few years, I've developed an effective strategy to land gigs and grow my income as a self-taught freelance web designer and developer.Įveryone I've worked with has been a dream come true, from Davido, a Nigerian singer to Kamaru Usman, a mixed-martial artist to D-Black, an afrobeats musician and entrepreneur. This is how he's landed most of his clients and the exact email he sends out weekly. ![]() Once he tracks down their email addresses, he sends his website designs to celebrities he admires.Matthew Boye is a freelance web designer and developer who makes websites for entertainment brands.
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